This is how you gain control over your impulse purchases
A study by logistics company Whistl found that 94% of consumers are more likely to make a purchase because of free shipping, “a free upgrade can be a strong motivator to encourage impulse buying”.
From social media influencers promoting the latest fashions and digital accessories to the convenience that makes it possible to shop online using mobile phones, impulse buying is evolving. That said, quite troubling from an ethical point of view, it is even advertised online as a retail strategy for ecommerce businesses.
A recent study by logistics company Whistl found that 94% of consumers are more likely to make a purchase because of free shipping, “a free upgrade can be a strong motivator to encourage impulse buying”.
He wrote the results: “For some retailers this is not possible, but for most it can be built into the price of the product.”
Another tactic to get customers to take advantage of the free fast shipping on offer would be to encourage people under the age of 24 to be the most impatient, with 16% saying they would like to wait a week, compared to 38% over 65.
“Social media platforms have a strong ability to stimulate impulse buying,” Whistle said. “Word of mouth and referrals, and in addition to your own website, they give you the most control by encouraging existing prospects and customers to buy from you now.
“With the recent introduction of Instagram Shops and Facebook Product Tagging, it’s now easier for your followers to buy your products without leaving the social media platform.”
Online shopping has increased over the past year for obvious reasons. Recent data from the Office for National Statistics shows that the share of online retail sales is still significantly higher than it was before the pandemic, although in May all retail sectors except grocery stores reported a decline in their share of online retail sales as consumers returned to physical deals. Its total online sales share was 28.5% in May, and just under 29.8% in April 2021.
Why do we buy impulses?
Dennis Relojo-Howell, Founder of Psychreg, explains, “Research shows that impulse buying is the result of a void in a person’s life or a need for approval or excitement, or, in the simplest terms, a marked lack of impulse control. Whatever the reason, when we shop we feel happy. “
I’m an avid online shopper myself – my dad used to mention that I was looking for the next “shopping opportunity” – which sounded uncomfortable to me. I’m addicted to browsing the TK Maxx website for bargains and telling myself this classic “but I saved money on it.”
Hmmm. Given the endless boredom of locks that is sure to give us more time to shop and more reasons to crave that dopamine, maybe it’s time to take a step back. Coupon code site Savoo, which donates to a charity of your choice when you shop through their website, asked experts to share five tips on how to limit shopping addiction and reduce the number of impulse purchases we make.
“Shopping addiction is more difficult to overcome than other addictions, such as alcohol, because people always have to buy things like groceries to survive,” says psychotherapist Johanna Sartori. One coping mechanism he recommends is to “make a list of acceptable purchases – these could be items such as groceries, a certain amount of clothing, or household items per month or year – or an acceptable amount of money to spend per month.” .
“There will also be a list of things that will qualify as relapse behavior, taking a credit card, or getting a credit agreement. Below that will be a list of the three things we can consider in gateway behavior.”
Talk to friends and family
As with people recovering from addiction, it’s easier if you don’t have to do it yourself. If you trust close friends and family, they can help you recover. Having an open and honest conversation with them means they can support you in the best way possible.
Sometimes a slightly harsh love helps you heal, while other people need a good ear when the process gets a little more complicated. Ms. Sartori explains: “Addiction thrives in secret, and as long as we can keep our bags or drop them off while everyone else is out and about, no one needs to know.
Try to be careful
dr. Alexander Lapa, Psychiatrist at Ocean Recovery, explains the benefits of mindfulness in trying to reduce your spending habits: “With mindfulness techniques, you focus on the present and ground yourself. Our minds often stray from our bodies and we get caught up in these obsessive thoughts. Practicing mindfulness helps us return to earth and reconnect with our bodies. “
Find a local support group
There are self-help groups for people who are addicted to shopping.
“Anonymous Users and Anonymous Debtors run a 12-step program similar to Anonymous Alcoholics,” said Ms. Sartori.
Anonymous Anonymous says that anyone joining a group must “show a desire not to waste their time, money, energy and themselves for no reason”.
Relojo-Howell added: “There are self-help groups on Facebook where you can understand how others are dealing with the need for convenience when shopping.”
Delete shopping app
“Opportunity is an important factor,” Ms. Sartori warned. As for shopping addiction: “We can shop from bed, on the bus, and anywhere. Our phones give us access to a world of opportunity and it makes it easy for behavior to improve.
Get rid of activated apps and replace them with ads that help curb shopping addiction.